Hello there! Welcome to Our Story on how Remix all began..
Let’s take you back a few years.
Both of us met at McGill University, where we both pursued degrees in Dietetics and Nutrition (although we both grew up on opposite sides of Markham, a suburban city in Toronto). Throughout our four years at McGill, we went from being strangers to dorm neighbours, from classmates to roommates, artisan fair vendors to being best friends and finally, the creators of Remix Snacks.
After those whirlwind four years, we were suddenly in the final year of our degree, yet we knew there was one last thing we wanted to do before graduating: enter the McGill Startup Competition: the Dobson Cup.
Here was our competing idea:
As soon-to-be dietitians, there are two problems we saw as part of the health and food industry:
- Canadians are starting to resort to convenience when it comes to eating, in fact ⅓ of us are starting to replace one of our meals with a snack. If we look at the available snack options, there are rarely any that meet our healthy snack criteria of high fibre, high protein, low sugar and no additives. This combination helps keep you full, while minimizing refined an unnatural ingredients.
- More than 58% of food produced in Canada is wasted, with 45% of it coming from what we call “imperfect fruit”- good quality apples that are not perfectly red, juicy peaches that are deformed etc.
The obsessive testing phase.
We knew that we could create a nutritious, healthy snack to fill these voids, that also used these fruits to reduce food waste. We started to test different recipes in our apartment kitchen in between classes and our clinical internships, trying to master the chocolate-tempering process and fruit-drying rotations, often waking up at 3am to rotate batches! We then had the first iteration of our snack, Beanbark. This is where healthy chocolate met high protein, high fibre snacks.
We won two prizes at this ideation phase, and effectively launched Remix Snacks as an operating start-up, beginning our journey as entrepreneurs.
2 years, 3 kitchens facilities, over 10 iterations later.
Fast forward to 2021: we make our artisanal snacks out of Niagara,ON, we’ve expanded our team with an array of passionate people, are now sold at over 150 grocery locations, we’ve aired on CBC’s Dragons’ Den (Season 13, episode 12 😉), expanded to retailers across Canada and have become full-time dietitian-entrepreneurs.
This is what we do.
And so, as registered dietitians, we decided to go further beyond guiding clients to better health. We chose to create snacks to directly shape the food industry with healthier choices. Our double-sided mission is to strive to make simple, good tasting snacks for you, and the environment. To date, we’ve saved over 5200 lbs of upcycled fruits, and continue to look for ways we can create a positive impact in the Canadian food industry.
The ying to my yang.
In terms of roles in the company, we each play into our strengths. Isabelle is task-focused, organized and tenacious. She takes care of the internal management at the company: production, finance and logistics. Jamie is very design-focused, creative and innovative. She manages external relations: marketing, e-commerce and distribution. Though we have our individual roles, we do complement each other in times when all hands are needed on deck!
Thank you for learning more about us and we invite you to join us on our journey. We promise to commit to simple, good-tasting snacks that are good for you and the environment. It's the snack you’ve BEAN looking for !